I’m a word wrangler and a deadline junkie. Give me your B2B, your B2C, your trade and I’ll come back at you with concepts that are as strategic as they are creative. Then I’ll deliver powerful copy that gets the job done in as few words as possible. Because that’s how you capture an audience -- no one wants to read ad copy. And it’s why, sometimes, the hardest thing about being a great writer isn’t coming up with words, it’s getting rid of them. Delete, delete, delete.